Meet Reis: 10 yr old Entrepreneur to 16 yr old Business Coach!

Reis is one of the most tenured Entrepreneurs at Break Into Business. He earned his “CEO” title by succeeding at for 4 sessions, has participated in several advanced programs, and has even pitched TWICE at the Final Pitch. Reis is excited to take on a new role this summer as Apprentice Business Coach at our Chick-fil-A session.

Q: When was your first year at BiB? Was it a

Reis: My first year at BiB was roughly 4-5 years ago. It wasn’t a typical summer - it was a special event over Winter Break for the Chick-fil-A Peach Bowl. My good friend Max did the summer before and introduced me to Break Into Business. The event was roughly 3-4 days and we were able to sell right before the Peach Bowl!

Q: What did you sell during that first event?

Reis: Rainbow loom bracelets themed with the different CFA bowl (TCU and Ole Miss) school colors. We did make a profit during the event and got to go home with some cash! The best moment wasn't making a profit though - it was selling to the CFA CEO, Dan Cathy! He made a huge order and we worked extra hard to deliver!

Q: After the CFA Peach Bowl event, what was your next BiB experience?

Reis: The next summer was my next experience with Break Into Business. I continued attending each summer until I became a “CEO” level.

I've loved every event BiB puts on. I’ve done the sports marketing camp, two advanced camps, and the final pitch twice. Currently I am looking forward to doing the apprenticeship program this coming summer.

Q: What were the different businesses you launched during every


The first two years at I stuck with rainbow loom bracelets because I was younger and wasn't as keen on trying something new. The third summer I went alone and was going to make new friends and make a new plan.

I then moved into the dessert business world. This was my time winning the overall award. I made s'mores cones and s'mores brownies! I continued to attend and stick with the dessert theme as I saw good success and lots of interest from customers. I made three new friends from his continued years at camp and I am still close friends with them today. I think that’s pretty cool!

Advanced camp

Originally my team was going to do toothpaste didn’t taste bad with Orange Juice. We were really excited by this brilliant idea but after performing market research the customers weren’t interested in this idea! We asked Monica about it and she asked us “are you really passionate about toothpaste?” NO!

We decided on edible cookie dough and called it "dough bros." It was such a success we are still working on it today!

The Final Pitch #1:

First time around, I was less prepared and didn't think we needed to spend as much time outside of The Final Pitch events and practice. Our business was "Super You" supporting a charity for our friend battling cancer: Kids Who Care. We created a product and sold at the final pitch fair. We donated a portion of the proceeds. We went door to door in our neighborhood asking if people wanted to buy the product and this continued for a couple months.

The Final Pitch #2: 2018

This time we continued with Dough Bros for The Final Pitch. This event was more successful the second time because we were truly passionate about our product and knew what went into the process.

We sold out at both of the selling markets prior to the presentation! We went into the event and had heard there would be a celebrity surprise but we were shocked to see Zac Brown!

We went on the stage and presented our business idea. We didn't get the most investment from the investors but we blew every team out of the water during the sale after the event. The guests were able to come outside after the pitch and place any orders they wanted. We had to hire our parents to sell with us because we had a line out the door of people wanting to purchase

Q: What is the biggest business or entrepreneurship lesson you've learned from BiB?

Reis: Compromise and Passion. Compromise especially at such an early age because you're working with a team of people. You have to open your mind and learn what it takes to be successful. Passion comes from the toothpaste and orange juice story. We kept learning this lesson during the B.camps, advanced programs, and The Final Pitch.

Q: What do you want to be when you grow up?
Reis: Right now, I’m thinking about where I want to go to college and what I want to do after. I want to pursue either Psychology or Business.

I definitely want to continue Dough Bros. We are thinking of events we can cater for and other ways of increasing our marketing. That’s my priority right now. My dream would be to work on that. Entrepreneurship is definitely something I love!

Thanks for sharing your Break Into Business story with us, Reis! We are excited to see what is next for you and for Dough Bros!

Our Favorite 3 Free Resources for Young Entrepreneurs

The 300+ young entrepreneurs that we work with each year almost unanimously have two very important things in common:

  • TONS of passion for their business idea :)

  • NOT A TON of $$ to get started :(

No problem - thanks to the plethora of resources now available to entrepreneurs of all ages, there has never been a better time to break into business without breaking the bank. In fact, even when we work with entrepreneurs who do have cash to spend, we always suggest testing the business idea at the lowest reasonable cost. In all likelihood, the entrepreneur will learn and adjust. Best not to invest all of your startup capital before you figure out the changes you’ll need to make.

Here are our Favorite 3 Free Resources for Young Entrepreneurs:

  1. Canva (Logo + Graphic Design): Graphic designers typically charge $50-100/hour for their services, and a high-quality branding project can easily run into the thousands. Lucky for our young entrepreneurs, Canva is an amazing tool to design a first logo, flyer, and social media content at no cost. Canva provides a ton of free templates as well as a comprehensive “design school” to help you get started. Promise that you will get so absorbed that you’ll realize three hours have passed and you’ve designed a whole brand kit. Score.

  2. Weebly or Big Cartel (Starter Website): Looking to get a website launched quickly and at no cost? Look no further than Weebly or Big Cartel. Note that with either, you will need to use a branded URL (eg, unless you are ready to sign up for a paid plan. How to choose?

    • If you plan to sell products directly from your website, go with Big Cartel. Important: navigate to the pricing page and then scroll down to find the “secret” Gold Plan option which allows you to sell up to 5 products without signing up for a monthly plan.

    • If you plan to use your website simply to promote your business, go with Weebly since it’s a little more user-friendly to get up and running.

  3. Google Primer App (Bite-sized Business Lessons): A fun app to browse through, containing bite-sized (5 min or less) lessons on topics such as pricing and creating effective promotional videos. Learn something new while riding the bus to school.

  4. BONUS: Looking for some inspiration but don’t want to wait for next week’s Shark Tank episode? Check out the How I Built This podcast from NPR. Our favorite episodes include SoulCycle, Door Dash, Canva (yup), and Bonobos. Hear the stories of the ups and downs of great entrepreneurs who have gone before.

Monica Lage is the Founder and Executive Director of Break Into Business, an Atlanta-based organization that coaches young people to launch real businesses. A graduate of Harvard Business School, Monica left the corporate world in 2013 to pursue her passion for inspiring the next generation of entrepreneurs. Learn more at